Whatever the size of your organization, and regardless of how big or tiny your business is, you should have a content marketing plan as per the growth marketing agency experts. Financial services organizations can use content marketing to increase brand recognition, target audience pain points, and set themselves apart from rivals in the market. It’s a common misperception that firms in banking, fintech, and financial services have difficulty producing exciting content. In actuality, you can do many things with content marketing to draw in prospects, so start thinking about yours now!
In this blog post, we examine the main advantages of content marketing for businesses in the financial services industry and provide ten critical pointers for developing robust marketing materials and campaigns:
- Build in depth personas for your intention audience
Any effective content marketing plan begins with creating detailed personas for your company. Your content should offer readers and viewer’s information and advice pertinent to their interests and purchasing decisions in addition to simply delivering the stories you want to convey. You may make content that appeals to them and tackle their pain points by identifying your primary personas and their interests, needs, and issues.
What are personas?
Business personas are made-up portraits of your ideal clients. Still, despite being “made-up,” they are based on your knowledge of the market, your understanding of your target audience, and your research and customer feedback. Build out your personas using profile data on their ages, jobs, objectives, challenges, pain areas, and other pertinent details like their regular social media usage and media consumption.
- Consider the inbound methodology
A crucial element of inbound marketing techniques is content creation. High-quality content adapted to the personalities and stages of your audience’s lifecycle will draw in the good prospects who are most likely to interact with your business and its products and services.
What is the inbound methodology?
Making your content a magnet for luring your target audience is the essence of inbound marketing. The inbound methodology involves making it possible for key personas to find your content (mostly organically) and nurturing them through the various stages of the buyer’s journey, from strangers to visitors to leads to customers to promoters. Attach customers and companies to your website so they may interact with your communications and information through various methods.
- Content that address your personas’ wants and challenge
The significance of creating your primary personas has been discussed. As per fintech marketing agency experts, you can attract personas through SEO when prospects stumble across content on social media sites or other sources by addressing their needs and difficulties and engaging them with information pertinent to them and their goals.
When making decisions, valuable and credible marketing content enables prospects to learn more about the issue they’re trying to solve, the options available, and how your company provides those options.
- spotlight on each step of the buyer’s journey
When it comes to the decision-making process, there is various “readiness to buy” stages that your content marketing strategy should concentrate on. You may wish to focus on each step of the buyer’s journey independently when preparing your content, or you may want to include each stage as part of a comprehensive content marketing strategy. In either case, the buyer’s journey stage must be kept in mind while creating content because it will determine the tone, the amount of information you provide, and the kind of content you employ.
As per the growth marketing agency experts, the relevant content is chosen and created for each stage of the buyer’s journey. It is then displayed to prospects at the appropriate moments (perhaps through paid activity or nurture workflows), which helps progress them down the funnel toward a purchase.
- Become a Finance industry thought leader
Because FinTech and Financial Services can be complicated and the decision-making process for purchasers can be drawn out, businesses in the financial services sector should strive to be genuine thought leaders. As per the fintech marketing experts, our website traffic, domain authority, social following, and brand trust may all be improved by ensuring that your company (and key members) are recognized as thought leaders and the go-to sources of information.
Thought leadership is crucial for B2B businesses, mainly if your services are high-value, include cutting-edge technology, and require a long-term commitment. Make your company and resources a go-to source for financial advice, information, and services. Gaining credibility and trust through thought-leadership material makes it easier for you to persuade prospects to buy significantly further in the buyer’s journey.
If you regularly create thought-provoking content, promote it on social media platforms and discussion boards and invite readers to sign up for your blogs or email newsletters. If you create a database, you can use email marketing to get effective leads and prospects with thought-provoking content.
- Make your content SEO-friendly
The main benefits of content marketing for financial services organizations include increased website traffic, social media engagement, and email open rates. It’s essential to make sure your digital material is SEO-friendly. A significant opportunity is lost if you produce tons of excellent content for your organization but fail to discover it.
Things to be considered to increase SEO and make your content visible and searchable to your target audience. These elements consist of the following:
- Setting up the technology
- Optimization on the page
- Using keywords
- Tags and meta descriptions for pages
- Image enhancement
- Page velocity
- Link accuracy and quality
However, making sure that your content is keyword-rich (based on keyword research) and uses the language and tone your personas would use and search for should take precedence when producing SEO-friendly content. Relevance in content is crucial.
- Increase domain authority with link building
As per fintech marketing agency experts, good domain authority is crucial for SEO and brand reputation. In various ways, your content marketing efforts can raise your website’s domain authority, and link development should be a fundamental component of your content strategy.
Here are some of the major and important components of a successful link-building plan:
- Outreach – Outreach is getting in touch with other respectable websites and companies to explore prospects for content cooperation, co-branded promotions, guest blogs, webinars, and connections.
- Backlinks – Backlinks focus on gaining backlinks for your website to increase traffic and, when done with domains with high domain authority, gain favor with Google’s search engine algorithm.
- Guest blogging – An excellent strategy to expand the audience for your content and acquire backlinks for your website and social media platforms is to post on business or blogging websites.
Link building takes time and demands patience and intelligent thought, but it may be profitable in the long run.
- Strategic social and content calendars
It’s a good idea to develop a content calendar when you’ve begun thinking about prospective themes and content kinds to write about. According to the growth marketing agency experts, various data will help you organize your content creation, keywords, deadlines, and target audience. Once this is established, you can build a social calendar around the content plan that outlines the significant channels you should utilize to promote the content and the social copy you should use and publish on each channel.
List some of the following in your content calendar:
- Content subject
- Content Category
- Target demographic
- Important keywords
- Stage of the lifecycle
- Campaign name
- Campaign goals
- video into your content marketing plan
There are numerous uses for this video content, including the following, which are rapidly increasing in popularity across all industries:
- Educative videos
- Live transmission
- Videos of demos
- Using brand storytelling
- Videos related to us
- Case study videos
- Videos were taken after webinars
- How-to guides
- Live “Ask me anything” video streams
- Instant-win games (tips, advice, strategies)
- Announcements about businesses and industries
- Exclusive content and behind-the-scenes videos
Businesses favor video marketing, and social media platforms and search engines reward curators in their algorithms.
- Amplify organic content with paid campaigns
Inbound marketing is a long game involving attracting your target audience to your content over an extended period and at various stages of the buyer’s journey. Especially in the B2B arena, producing SEO-friendly, inbound-led content will only take you so far in a short period. But any effective content marketing strategy includes paid activity since it promotes your growth and makes it possible for your material to reach more relevant audiences. Evergreen content creation is crucial for this reason. Paid campaigns help amplify your content and concentrate your audience targeting, whether created through Google AdWords, Facebook Ads or Sponsored LinkedIn posts. Your content marketing strategy’s core should be organic content. Spending money on paid ads is the best approach to leverage and repurpose your content to fuel your lead pipeline. It feeds your social media platforms, increases website traffic, and fuels your email marketing. Use the numerous targeting options platforms and paid channels now provide to businesses.
We sincerely hope that our content marketing suggestions for businesses in the financial services industry have given you much to ponder for your upcoming content marketing strategy. Tone, targeting, and the kind of content to produce are just a few diverse aspects and elements to consider. Keep your personas in mind whether your goal is to generate more leads, build brand recognition, or raise conversions.
Numerous FSI firms have used Voxturr’s tried-and-true inbound methodology and GamePlans to develop successful marketing campaigns that foster online growth and produce high-quality leads. Why not contact us immediately if you want to learn more about financial services content marketing and how to enhance your current marketing plan? Let your business grow with the best fintech marketing agency: Voxturr!